Monday, August 24, 2026

Your Booking Rate Is Lying to You | The Live Launch of PhoneTap

An analysis of more than 60 million calls to home service businesses found that 27% go unanswered, and 85% of the callers who reach no answer never call back. They call the next company on the list. But that's just the industry average. Since January, PhoneTap has independently reviewed 109,644 real contractor calls across 21 brands, and the numbers are worse than most owners think: over $32 million in unbooked revenue flagged for callback. Client teams have already recovered more than $5 million of it. In this free one-hour live event, Tersh, Bill, and Josh Crouch break down both sets of numbers, then launch PhoneTap live on real ServiceTitan calls. What we'll cover: The industry data on missed and unbooked calls, and what it costs in real dollars What 109,644 independently reviewed contractor calls reveal that CSR reports never show Why a blended booking rate hides the leak while new-customer calls quietly slip The live unveiling of PhoneTap: AI call review for ServiceTitan contractors, shown on real calls, not sample data We'll close with open Q and A. Bring three numbers: last month's booking rate, your best guess at your new-customer booking rate, and how many calls your team takes in a week. You'll leave knowing what those numbers are probably hiding. Free. Live. The replay goes to everyone who registers, but the Q and A only happens once.